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Podcast Episode #224
Samantha Hearne
A Happy Mind

Samantha Hearne on How to Get a Happy Mind & Beat Impostor Syndrome

As you strive to elevate your business, do you ever feel like you’re fighting an uphill battle that you can’t possibly win? Or worry that you’re just not cut out for entrepreneurship? It’s not uncommon to be apprehensive...

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Balance
Samantha Hearne on How to Get a Happy Mind & Beat Impostor Syndrome

As you strive to elevate your business, do you ever feel like you’re fighting an uphill battle that you can’t possibly win? Or worry that you’re just not cut out for entrepreneurship? It’s not uncommon to be apprehensive and maybe even a little sceptical of what the future holds. But, as Samantha Hearne explains in this episode of the podcast, you can’t afford to allow fear to keep you from taking action. Listen now to find out what she says about entrepreneurial anxiety and impostor syndrome.

The importance of mental health when running your own business with Paul Lacey

 
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Getting Clients
An Introduction to Influencer Marketing with Shane Barker

The first-half of this episode of the WP Elevation podcast is chock-full of wisdom about resilience and resourcefulness. So, even if you’re not interested in getting in on the influencer marketing game, tune into the episode to learn how these two characteristics and mindsets have helped both Shane and Troy get to where they are today.

How to Use Sales Funnels to Level Up Your Business with Dave Foy

I know, I know… “Sales funnel” is a bit of a buzzword at the moment. But this episode of the WP Elevation podcast — featuring brilliant teacher Dave Foy — is going to change how you view sales funnels and how you use them in your business. More specifically, you’re going to learn how to use sales funnels to sell high-ticket products and level up your business.

 
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Growth
How Amber Hinds Made Her Dream a Reality & Took Her Life on the Road

Before 2015, Amber Hinds was working as a freelancer and her husband Chris was working in the restaurant industry. They knew what they wanted their life to look like, but it was impossible to achieve it with the choices they’d made. So, they entered the Blueprint program, adopted a clear niche and created a business that allowed them to hit the road.

Pete Everitt Reveals How to Manage a Successful Agency (and More)

Finding the right tools to manage your business, hiring the right team members to support it, and having enough hours in the day to get everything done — sounds familiar, doesn’t it? Pete Everitt of SO... Digital Communications sheds light on how to manage a successful agency, its team, and the growing Marketing Development Ecosystem.

 
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Processes
Campaign Planning and Automation Master Class with Paul Sokol

This episode of the WP Elevation podcast is not like the typical episode you’ll find here. That’s because I'm joined by Paul Sokol, a former Infusionsoft campaign builder and current thought leader and marketing automation nerd. Rather than cover the usual “where have you been?” and “what do you do now?”, Paul walks us through a number of marketing automation and campaign planning scenarios.

An Exploration of Conversion Rate Optimisation with Kurt Philip

In this episode of the WP Elevation podcast, Kurt Philip, the founder of Convertica, talks to Troy about why conversion rate optimisation through A/B testing and UX design is an invaluable part of this.

 
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Recurring Revenue
Kate Toon on the Benefits of Productising Her SEO Business

Today’s podcast is going to introduce you to award-winning SEO copywriter Kate Toon and her journey from the corporate world to inspiring educator and consultant. Because she’s a decades-long SEO expert, she was also kind enough to share a bunch of insights into how to do SEO well in this day and age.

Grow Your Digital Marketing Agency with Mickey Mellen

In this week’s episode, we are joined by Mickey Mellen, who is a veteran WP developer and co-founder of GreenMellen Media. We talk about choosing your niche, hiring, vetting clients, making sales easy, and much more.

 
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Tech
What Ivica Delic Is Doing to Make the WordPress Community A Better Place

Once you’re inside the WordPress community, people welcome you with open arms and provide guidance and insights you wouldn’t otherwise be able to glean on your own (at least, not easily). And that’s exactly why Ivica Delic decided to leave his 20-year banking career to become a WordPress freelancer and to spend more time with his 20+ Facebook groups.

Important Lessons About Online Privacy from the Termageddon Team

How much thought do you give to online privacy when building websites for clients? According to the team behind Termageddon, an auto-updating privacy policy generator, this needs to be something that agency owners take very seriously… and spend less time managing. Hear what they have to say about the matter on this episode of the WP Elevation podcast.

 
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Meet Our Presenters

Troy Dean AUS

FOUNDER WP ELEVATION / TEACHER

I am co-founder of WP Elevation and Video User Manuals.

The reason I get out of bed every day is because I love helping WordPress consultants build a successful business.

I do this through webinars, coaching, speaking, consulting and heading up the awesome community at WP Elevation.

My Favourite Podcast: This American Life
Kristina Romero USA

BUSINESS COACH

Kristina Romero is a digital business consultant working with small businesses and entrepreneurs. She began as a website developer with her company KR Media & Designs creating websites for companies that included Coca-Cola Company, Food Network, and Hollywood celebrities. Recently, Kristina is the founder of WP Care Market where she connects small business owners with quality website professionals for ongoing website care. She currently resides outside Washington D.C. and enjoys being a mompreneur, raising her family and growing her businesses.

My Favourite Podcast: Marie Forelo: MarieTV

Cath Hughes AUS

BUSINESS COACH

I work with small business and I love what I do. I’m passionate about design, custom solutions and creating sites that solve problems and facilitate growth for my clients businesses. I am also mad about user interface stuffs, and empowering people to use WordPress but not be stressed by it. I love training and I love helping people. I am an active member of the WordPress community here in Australia, and online.

My Favourite Podcast: Chat 10 Looks 3

Michael Killen UK

BUSINESS COACH

I run SellYourService.co.uk, which teaches WordPress businesses how to build and sell marketing automation funnels to their customers.

ANY WordPress website can be turned into a marketing automation funnel. Combined with my email marketing series, you can build a sweet marketing machine for your business and website that drives traffic, converts leads and makes sales. Then, use that exact knowledge to sell marketing automation funnels to your customers (:

I love working on my business, I love surfing and I love eating. Simples.

My Favourite Podcast: The Weekly Planet

Gin McInneny AU

BUSINESS COACH

Gin McInneny is Community Manager at WP Elevation. She has experience in website development, marketing, education and career development. Gin brings these skills plus her unique enthusiasm to the wonderful world of WP Elevation.

My Favourite Podcast: The Slow Home Podcast