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Podcast Episode #220
Paul Sokol
BlitzMetrics

Campaign Planning and Automation Master Class with Paul Sokol

This episode of the WP Elevation podcast is not like the typical episode you’ll find here. That’s because I'm joined by Paul Sokol, a former Infusionsoft campaign builder and current thought leader and marketing automation nerd. Rather than...

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Podcast Categories

Balance
The importance of mental health when running your own business with Paul Lacey

Thrive in a World Full of Extroverts with Matthew Pollard

In this episode, Matthew talks about growing 5 multi-million dollar businesses from the ground up before turning thirty.

 
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Getting Clients
How to Use Sales Funnels to Level Up Your Business with Dave Foy

I know, I know… “Sales funnel” is a bit of a buzzword at the moment. But this episode of the WP Elevation podcast — featuring brilliant teacher Dave Foy — is going to change how you view sales funnels and how you use them in your business. More specifically, you’re going to learn how to use sales funnels to sell high-ticket products and level up your business.

Keith Perhac on Calculating the Actual Value of Your Leads

Have you ever wondered how much a new lead is actually worth to your business? And, more specifically, whether you have a particular funnel or channel that brings in more valuable leads over others? It can be frustrating trying to glean these kinds of insights from a tool like Google Analytics (because you can’t), which is why Troy’s discussion with Keith Perhac is a must-listen.

 
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Growth
Pete Everitt Reveals How to Manage a Successful Agency (and More)

Finding the right tools to manage your business, hiring the right team members to support it, and having enough hours in the day to get everything done — sounds familiar, doesn’t it? Pete Everitt of SO... Digital Communications sheds light on how to manage a successful agency, its team, and the growing Marketing Development Ecosystem.

Business Growth and the Power of Partnership with Larry Kim

This episode of the WP Elevation podcast features Larry Kim, who recently sold his first company for a not-so-small sum of $150 million. He is now in the early stages of building a new company called MobileMonkey, so there’s no better time to pick his brain about business growth.

 
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Processes
Campaign Planning and Automation Master Class with Paul Sokol

This episode of the WP Elevation podcast is not like the typical episode you’ll find here. That’s because I'm joined by Paul Sokol, a former Infusionsoft campaign builder and current thought leader and marketing automation nerd. Rather than cover the usual “where have you been?” and “what do you do now?”, Paul walks us through a number of marketing automation and campaign planning scenarios.

An Exploration of Conversion Rate Optimisation with Kurt Philip

In this episode of the WP Elevation podcast, Kurt Philip, the founder of Convertica, talks to Troy about why conversion rate optimisation through A/B testing and UX design is an invaluable part of this.

 
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Recurring Revenue
Kate Toon on the Benefits of Productising Her SEO Business

Today’s podcast is going to introduce you to award-winning SEO copywriter Kate Toon and her journey from the corporate world to inspiring educator and consultant. Because she’s a decades-long SEO expert, she was also kind enough to share a bunch of insights into how to do SEO well in this day and age.

Grow Your Digital Marketing Agency with Mickey Mellen

In this week’s episode, we are joined by Mickey Mellen, who is a veteran WP developer and co-founder of GreenMellen Media. We talk about choosing your niche, hiring, vetting clients, making sales easy, and much more.

 
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Tech
Important Lessons About Online Privacy from the Termageddon Team

How much thought do you give to online privacy when building websites for clients? According to the team behind Termageddon, an auto-updating privacy policy generator, this needs to be something that agency owners take very seriously… and spend less time managing. Hear what they have to say about the matter on this episode of the WP Elevation podcast.

Selling WordPress Plugins and Themes with Freemius with Vova Feldman

When it comes to selling WordPress plugins and themes, are you making as much money as you possibly can? Vova Feldman talks about how Freemius helps developers maximise this opportunity on this episode of the WP Elevation podcast.

 
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Meet Our Presenters

Troy Dean AUS

FOUNDER WP ELEVATION / TEACHER

I am co-founder of WP Elevation and Video User Manuals.

The reason I get out of bed every day is because I love helping WordPress consultants build a successful business.

I do this through webinars, coaching, speaking, consulting and heading up the awesome community at WP Elevation.

My Favourite Podcast: This American Life
Kristina Romero USA

BUSINESS COACH

Kristina Romero is a digital business consultant working with small businesses and entrepreneurs. She began as a website developer with her company KR Media & Designs creating websites for companies that included Coca-Cola Company, Food Network, and Hollywood celebrities. Recently, Kristina is the founder of WP Care Market where she connects small business owners with quality website professionals for ongoing website care. She currently resides outside Washington D.C. and enjoys being a mompreneur, raising her family and growing her businesses.

My Favourite Podcast: Marie Forelo: MarieTV

Cath Hughes AUS

BUSINESS COACH

I work with small business and I love what I do. I’m passionate about design, custom solutions and creating sites that solve problems and facilitate growth for my clients businesses. I am also mad about user interface stuffs, and empowering people to use WordPress but not be stressed by it. I love training and I love helping people. I am an active member of the WordPress community here in Australia, and online.

My Favourite Podcast: Chat 10 Looks 3

Michael Killen UK

BUSINESS COACH

I run SellYourService.co.uk, which teaches WordPress businesses how to build and sell marketing automation funnels to their customers.

ANY WordPress website can be turned into a marketing automation funnel. Combined with my email marketing series, you can build a sweet marketing machine for your business and website that drives traffic, converts leads and makes sales. Then, use that exact knowledge to sell marketing automation funnels to your customers (:

I love working on my business, I love surfing and I love eating. Simples.

My Favourite Podcast: The Weekly Planet

Gin McInneny AU

BUSINESS COACH

Gin McInneny is Community Manager at WP Elevation. She has experience in website development, marketing, education and career development. Gin brings these skills plus her unique enthusiasm to the wonderful world of WP Elevation.

My Favourite Podcast: The Slow Home Podcast