Zoe Rooney is a front end developer from Philadelphia who has defined her niche and turned her skills and passion for WordPress into a successful business allowing her to work from home and spend time with her kids. Let’s learn how she’s done this.

Watch the Video


Win Prizes

Leave a comment under the video and tell Zoe where you think the future of WordPress themes is headed and you could win 3 months access to her NeatlyPolished WP Theme Development course valued at $79.

Congratulations Chelsea! Zoe has chosen you as the lucky winner of the competition! Thanks for your contribution and keep elevating! (February 2015).

Show Notes

Some of the highlights of this episode include:
• Why Shopify is better for eCommerce than WooCommerce (controversial)
• How specialising in a niche helps you get more clients
• Speaking at conferences is good for business

[vum-tweet tweet=”I’ve got really clear with myself about what I want to do and not do.”]

Elevation Round Answers
Here are the answers to the questions in our Elevation round. Watch the interview to get the full scoop.
1. Building community – NOT networking
2. Finding a niche
3. Just don’t
4. Be detailed and clear
5. I don’t have one
6. Regular communication
7. Only share work that represents the work you want
8. Be an extra nice, extra friendly and extra professional version of yourself

[vum-tweet tweet=”Your work is beautiful and I want to work with you..”]

Reach Out

You can reach out and thank Zoe on her twitter @zoe_rooney.

Suggested Guest

Zoe suggested I interview Naomi Bush from Stripe. Naomi, keep your eyes on your inbox.

Competition Hint

Hint: to enter the competition, leave a comment below and tell Zoe where you think WordPress themes are headed in the future.

Tell us where to send your Prospectus