The #1 Trick to Writing Proposals That Win More Clients [Free Template]

Okay, so let’s bring this back to you. Prospects are rejecting your WordPress proposals. Or, at least, too many of them are. If you want to turn this around and start winning more deals, here’s what you need to remember: When writing proposals for WordPress, stop providing prospects with lists of technical specifications masked as benefits. They don’t understand the technology nor do they really care what you implement behind the scenes so long as you deliver top results. And that’s really what this boils down to. When you put the focus on which contact forms you’re going to implement or which security measures you’re going to reinforce, there’s no clear value being communicated. Instead, you’re creating confusion by introducing tools and processes as benefits.

“Where there’s confusion, there’s inaction.”

Your goal in writing proposals is to remove any confusion and friction from the decision-making process. What you need to do instead is to translate the features of the website into benefits. For instance, this is a feature: Contact forms with conditional logic. Here is how you would translate that into a benefit: Increase customer sign-ups. This will take some practice if you’re not in the habit of speaking your clients’ value-driven language. And that’s alright. In the meantime, we’d like to give you something that’s going to remove the friction from your own process.