Podcast Episode #49

Mason James

Mason James
Podcast Episode #49

Building a successful business is all about adding value to your customers, pricing that value accordingly and then optimising your processes internally so that you can deliver that value at a profit. Mason James from WP Valet has done this very well and tells us how in this episode of the WP Elevation podcast.

Watch the Video

Win Prizes

I'm giving away a copy of 'The Dip' by Seth Godin. Simply tell us your biggest success or biggest challenge with value-based pricing - getting away from your hourly rate, and if this is important to you. Leave your comment below and we'll get Mason back in a few weeks to award the prize.

Congratulations Yael! Mason has chosen you as the podcast prize winner. (Sept '14)

Show Notes

Some of the highlights of this episode include:

  • Mason’s tip for anyone starting a business: “You gotta try, right?”
  • Our mutual love for Andrew Warner at Mixergy
  • Discovering Apollo project management software (beware shiny object)
  • How to get great partnerships with big vendors like WP Engine

Elevation Round Answers
Here are Mason’s answers to the questions in our Elevation round. Watch the interview to get the full scoop.

  1. Themselves
  2. Vendor relationships
  3. Don’t start
  4. Ask about the risks involved
  5. Spreadsheets and calendar reminders
  6. Good communication and setting expectations
  7. Reward them
  8. Listen


Reach Out

You can reach out and thank Mason James on @masonjames.

Suggested Guest

Mason suggested I interview Vid Luther from Pressable. Vid, keep your eyes on your inbox.

Competition Hint

Hint: to enter the competition, leave a comment below and tell Mason and my good self the biggest challenge or the biggest success you’ve had with value-based pricing.

Tell us where to send your Prospectus

Now is the time to double down on growing your digital agency.

A Free Training Series For Web Designers and Digital Marketers

Learn how to get clients.
Deliver amazing projects.
Create recurring revenues.

Download our Proposal Template Package

Start winning better projects with bigger budgets now.


High Ticket Sales Funnels

Three things you need to know before you can start scaling your business with automated high ticket sales funnels