The WP Elevation Blueprint

Our battle-tested step-by-step process for attracting better clients, securing more interesting projects, and generating predictable and consistent cash flow.

Life as a freelancer isn’t all it’s cracked up to be.

It doesn’t matter that you made $5K last month, or $3K the month before that.

When you don’t have an abundance of new leads coming in, proposals aren’t getting accepted, and there isn’t a consistent flow of cash replenishing your bank account each month, it’s a wildly uncomfortable place to be.

As you’re quickly finding out, running a business from a place of fear and uncertainty makes you do all kinds of crazy things that more experienced freelancers say you should never do…
Like casting your better judgment to one side and taking on any and every job, even if your gut tells you they’re a terrible fit, and are likely to drive you round the bend.

But hey, gotta take the work where you can get it! It’s guaranteed income, right?

Errrrrm…nope. Not necessarily.

Because as you’re quickly realizing…

Less than ideal clients come with a whole heap of challenges.

They’re usually haggling over the price of every deliverable, or they’ve “just had a thought” about a previously undiscussed feature that they’d like to add at the eleventh hour, and suggesting that you’ll do the additional work for free. Sound familiar?

Then there are the clients that begin way before they’re ready.
Compared to the not so passive aggressive negotiators, these clients can’t wait to get started and are all too eager to say “yes!”

Feeling like you’ve finally turned a corner, you bank their deposit and enthusiastically get to work pulling together a style guide, and mapping out a generic structure for their homepage.

And then you wait. And wait. And wait some more.

Pretty soon, three months have gone by, and you’re still waiting for everything: their copy, images, login credentials, and of course, your next — not to mention your final — payment.

Until of course, they suddenly have an epiphany, then expect you to drop everything and deliver their completed project, like, yesterday.

Only, they’ve “had time to think” (funny that) and they’re no longer entirely happy with the style guide they’d previously signed off, and “could we try another direction?”


But they’ve paid their next installment now, so you suck it up and get it done because damn it, you really need the money.

Like we’ve already said, life as a freelancer isn’t all it’s cracked up to be.

What if I told you there’s a better way to make a living as a WordPress designer, developer, or consultant?

A way that allows you to confidently say “no” to clients who quibble over price, ghost half-way through projects, and don’t value your experience.

A way that allows you to narrow your focus and work only on the kind of project you love.

And a way that generates you both referrals and predictable and consistent cash flow?

Good news! There is!


I’m Troy Dean, co-founder, and CEO of WP Elevation and The Mavericks Club.

I help digital creatives build enjoyable, sustainable, and profitable businesses.


Today, I run a highly successful business.

But not that long ago, I was where you are right now:
Attending networking events, shaking hands, swapping business cards, writing proposals and going back and forth, only to end up in never-ending negotiations over scope and investment.

In the beginning, attracting ideal clients was a complete mystery. On top of that, I had no idea how to price my services to make a profit, resulting in lumpy cash flow and plenty of scrambling to make ends meet.

This is where most of our students are when we start working with them.

But once our processes become their business-as-usual, they quickly make the leap from struggling freelancers to profitable WordPress consultants.

To date, my team and I have coached over 2,500 clients through our proven blueprint for running a productive, profitable, and fulfilling WordPress consulting business.

It would be our privilege to coach you through it, too!


The WP Elevation Blueprint

The WP Elevation Blueprint is an online course for WordPress designers, developers and consultants who want to:

  • Learn our battle-tested processes for attracting better clients;
  • Secure projects that they are actually interested in; and
  • Generate predictable and consistent cash flow.

Going step-by-step, we’ll walk you through everything you need to know to implement our proven processes in your business.

You’ll receive comprehensive video training as well as all the “take and tweak” templates you’ll need to attract high-quality clients who trust you, respect you, and are willing to pay you well for your expertise.

And we’ll be with you every step of the way, helping you navigate around roadblocks and deal with client curveballs!

Give us seven weeks, and we’ll take you from struggling freelancer to fully fledged business owner.

“I have gained confidence in my experience and the knowledge to run a project completely, start to finish.”

Sarah Page

“The training has a perfect flow and love how it breaks up the sections by forcing breaks in between each lesson.”

Justin Sonnentag

“Direction and processes. This is something I knew I needed, but didn't know where to start and if it was right.”

Kelly Eldridge

“High Quality, Engaging and Practical teachings. The WP Elevation team are diverse and very Supportive.”

Jasmine Andrew

“The videos are fantastic and the resources were very helpful.”

Lynn Thames

“Very well structured, clear, well organised, great support.”

Carmen Klammer

Here’s what you’ll learn inside The WP Elevation Blueprint…

Module 0


If you’ve ever questioned why you keep attracting the kind of clients who don’t seem to value your time, knowledge, or expertise, chances are you have some personal work to do first.

Taking a strategic step back from your business to figure out who you’d most like to serve, then tailoring your website to attract that person, is the first step towards breaking the cycle you’ve found yourself trapped in.

Module 1

Incoming Leads

If you’ve ever gotten part way through a project only to wish you could turn back time to that moment when you decided to go against your better judgment this module is for you.

We’ll give you our turnkey system for making sure every prospective client is a perfect fit, so you’ll never waste time on clients who want to negotiate on price, micro-manage your process, or ghost part way through, ever again.

Module 2

Positioning Yourself as a Premium Consultant

In module two, we reveal the overarching blueprint that enabled me to go from charging $1,200 for building WordPress websites, to commanding $25,000+.

I’ve personally invested countless hours into testing, tweaking, and making the blueprint perfect. I’ve also shared it with over 2,000 students who have successfully used it to elevate their WordPress consulting businesses. We know it works!

Now, for the first time, I’ll reveal to you my proven processes for positioning yourself as a premium consultant so you can start commanding premium fees.

Module 3


Time to create your proposal template!

No need to waste time overthinking or reinventing the wheel… we’re simply going to share our winning proposal template with you, and walk you step-by-step through how to use it in your business.

We’re diving way deeper than we did in any of the free resources you may have seen.

Going line by line, we’ll show you how to write and present winning proposals to help you land the kind of clients you only ever dreamed of working with.

Module 4

The Anti-Follow Up

Over 50% of sales happen in follow-up, yet so many business owners shy away from it.

Worried your “Just wanted to check in…” emails might sound passive, or worse, needy and desperate?

In module four, we’ll walk you step-by-step through our ingenious method of following up in the best way we know how: by adding value and being of service.

Module 5


Want to know what clients paying premium prices expect?

Polished and professional processes.

In module five, we’ll teach you how to onboard clients, wow them throughout delivery, and then offboard them into one of your lucrative care plans.

When you implement these ways of working into your business, everything from your stress levels to the health of your bottom line improves!

Module 6

Referral Machine

Wondering how you’ll attract a steady stream of clients, willing to pay a premium?

In module six, we’ll show you how to create an automated referral machine!

Implement this final step, and you’ll never need to worry about where your next project is coming from, ever again.

Final Exam

It’s time to graduate!

In this final week, you’ll sit your final exam (it’s multiple choice and super-easy!) and get your certificate and a digital badge to display proudly on your website.

We have some outstanding bonuses for you as well!

Bonus 1

Online Community Group

If there’s one thing we’ve learned from working with freelancers and small business owners, it’s this:

You can’t do your best work in a vacuum. To thrive, you need access to other designers, developers, and WordPress consultants like you.

That’s why when you join us inside the WP Elevation Blueprint, you’ll get the opportunity to become a member of our WP Elevation Flight Cadets Facebook community for the seven weeks you spend implementing the Blueprint.

This is where you’ll get access to your coaches for advice and feedback, connect with the other students, find an accountability partner, form business alliances, and share your wins.

Bonus 2

Lifetime Access

Theoretically, implementing the WP Elevation Blueprint inside your business is something you’ll only need to do once.

That said, we know as you start seeing results, you may want to establish new services, or even start a second business.

That’s why when you enroll in the WP Elevation Blueprint you’ll receive lifetime access to the course, including any future updates, so you can keep referring back to them again and again.

Bonus 3

Weekly Coaching Calls

We know that there’ll always be questions that are better asked and answered out loud, as opposed to those submitted in writing.

As a WP Elevation Blueprint student, you’ll have the opportunity to participate in weekly coaching calls facilitated by our team, during the seven weeks that you spend implementing the Blueprint.

From experience, we know you’ll get value from attending these live calls whether you have a burning issue or not. Our coaches drop a whole lotta knowledge during these calls, and we often learn a fair amount from the questions asked as well!

Bonus 4

Lead Gen Masterclass

If there’s one thing any WordPress consulting business can’t survive without - it’s leads.

After all, if you don’t have a reliable way of attracting more ideal clients into your orbit, you’ll quickly go out of business.

In this bonus masterclass, we take it right back to the basic. I will share the exact strategies and best practice techniques that I used to attract highly targeted leads for my agency when I was where you are now.

Bonus 5

Care Plan Recurring Revenue Masterclass

Want to know the secret to creating monthly recurring revenue? You’ve guessed it… Care plans!

In this bonus masterclass, we walk you through how to create, market, sell, and deliver lucrative yet affordable care plans that provide ongoing value to your clients beyond project delivery.

Bonus 6

Hiring a Team Masterclass

If you’re not there yet, we know there will come a point in your WP Elevation Blueprint journey when you find yourself with more work than you can handle. And if you don’t want to keep running a small one-person micro-agency, you’re going to need to hire help.

But how do you know when you’re ready? Can you afford it? And can your business really sustain another salary long term?

In this bonus masterclass, we steer you step-by-step through everything from determining team roles, budget and profit planning, writing a job description, best practices for interview and selection, team onboarding, and how you’ll manage projects in conjunction with your new hire in future.

“I feel much more confident in what I do because I have the blueprint that makes sense and keeps me on the path to winning more jobs and getting paid more money.”

Leanne MacDonnell

“The most detailed and ground-floor level training a freelancer will need to skyrocket his/her web design business!”

Terassah Thompson

The WP Elevation Blueprint is for you if…

“It was fantastic experience. I had fun and learnt a lot. The training is very professional. It's awesome.”

Pedro Paquemar

“Direct and to the point. Simple to follow. It also kept you wanting to get to the next step! I loved this training, it was a huge help.”

Gemma Murphy

Here’s everything you’ll receive when you enroll in the WP Elevation Blueprint:

Six modules of carefully curated content that walk you through our complete system for attracting better clients, securing more interesting projects, and generating predictable and consistent cash flow ($2,000 Value)

Dozens of take-and-tweak resources, email templates, and scripts to make implementing the WP Elevation Blueprint in your business an absolute doddle ($1,000 Value)

Our coveted certificate and a digital badge to mark your graduation (Priceless)

Video User Manuals Plugin 12-month developer license ($288/year Value)

Plus these awesome bonuses…

Secure a lifetime access for just $1997, or by making the first of three easy monthly payments of $697 USD.

Secure your place in the course today!

“Very engaging and well thought out. I appreciate the level of expertise in Troy and his team.”

Matthew Barnes

“Intense, extremely useful, and powerful. Super helpful and a very encouraging community.”

Lisa Garner

We’re handing you our battle-tested blueprint for attracting better clients, securing more interesting projects, and generating predictable and consistent cash flow.

The content we teach in the WP Elevation Blueprint isn’t just random advice with a few strategies and tech how-tos thrown in for good measure.

It’s based on our real-world experience as service-based business owners who have coached thousands of students through how to build highly successful, profitable WordPress consulting businesses.

We know that if you apply your learning, show up for the coaching sessions, and embrace the support offered in the online community, you will be successful.

That said, if you decide within 30 days of enrolling that you are unsatisfied with the WP Elevation Blueprint in any way, we’ll refund your full investment.

Simply email us your completed worksheets to show your commitment to the course, and you’ll receive a full refund.