We polled 640 WordPress consultants to get their top tips on how to find WordPress website clients. You're going to love these tips!
I think we can all agree that one of the most stressful things about having your own business is bringing in new clients. Have you ever wondered how others are doing it and seem to be doing so well at it? We did too! So, we took a poll within our WP Elevation Facebook community to find out how our members are bringing in new business.
Not surprisingly the most common answers were:
- Referrals and word of mouth
- Trade associations, Chamber of Commerce, BNI, networking events, joining local networking groups
- Blogging and podcasting
Tried all of the above? Let’s think outside the box, shall we?
Here are 20 creative (and very interesting) ways that our members have brought on new clients:
1) Building relationships
Andy goes into bricks and mortar shops to buy products and whilst he is there he engages the shop owner in conversation and becomes friendly with the staff. He was able to bring on his first 3 e-commerce stores through this method. This may appeal to people who prefer a “soft sell” approach where you let your personality do the work for you!
2) Premium listings on agency directory websites
Every niche has relevant business directories. Weddings, Designers, Plumbers and Not-For-Profits - the list is endless. When you know your niche, start googling and see what directories you can be listed on. Some you may need to pay but could give you a nice ROI.
Need specifics? Jasmine offered this tip and explains that it is a state of mind - everyone is a potential client wherever you go!
So, have a think - do you pick up the kids at school and chat to the other parents? Do you go to church? Do you know the people in your local café? It doesn’t need to be a hard sell. Just tell them about your business and be honest about how hard it is starting out. You will be surprised about how many people will want to help!
4) Physically position yourself in the right place
Geoff had some great advice - “I 'positioned' myself back in 2013 by renting a desk from a business consultancy / PR firm in my local hometown right next door to one of the leading design agencies in Scotland. As a result, I get a constant stream of qualified leads with decent budgets."
5) Going above and beyond
Once you bring in new clients it is important to remember that you need to keep them and also that they will be the people referring you! Geoff says that he goes above and beyond the call of duty, always making himself available and sometimes for free. Now he is the guy that they always turn to. He sounds like a busy man too - well done Geoff!
Matthew says, “I know, right?! I advertised WordPress services on Craigslist about 4-5 years ago for a few months and while I did get a few cheap-o's, I was able to filter them out quickly and 3 of my most lucrative long-term clients came from there. In fact, I'm working on finishing up a $7k website redesign for a client I built a $1k website for back when they found me on Craigslist.”
7) Co working spaces
Great place to share ideas, meet new people who are in the same boat as you and to network with like-minded people.
8) Local printers
Chat to your local printer as they have many different companies coming through every day and may have some great leads for you.
Grab yourself a free guidebook next time you see one in a coffee store and contact some of the businesses that are advertising in there. These businesses could be seen as a bit "behind the times" by using print advertising and may need your help!
Interestingly, not many of our members mentioned Insta. However, if you have a creative flair and the time, it can pay off to nurture your Instagram account or to pay for sponsored posts. The MerryMaker Sisters are experts at using social for marketing and go into it in detail in this WPE podcast.
11) Offer WP Training
These people may not then have the time or the tools to continue maintaining their own site, and who do you think will be the first port of call?
12) Attend Local WP Meet Ups
Through networking at WP Meet Ups you will find people who may not have enough time to maintain their site or others on their own.
13) Give away a “strategy session” as a prize at a networking event
This is a great way for people at the event to become aware of your business, and abracadabra, you will have a potential new client if they are happy with the session.
Go Wide Go Deep StrategyLearn how Troy nails his client meetings by asking lots of questions with his Go Wide Go Deep technique in his guest podcast interview on the Pricing Power Podcast.
14) Nurture Funnel
Iain says, “I had 8 referrals that all lead to nothing. Changed strategy and put all referrals into a nurture funnel that educated potential clients on everything they needed to consider when thinking about a website project. Very successful thus far.” It's all about nurturing peeps!
15) Invitation Letters
Jenny says that she sends letters to people that she knows to invite them to work with her, and also asks if they know anyone else that could benefit from her help.
16) Uber Driving
A great way to network and earn a bit of cash on the side while you get your business off the ground! Who would have thought! Love this tip.
17) Yelp and Google maps
Cos let’s face it, you’re a no-one if you 'aint on Google maps!
18) Go Daddy Pro
“Pro Connect” is a free marketplace for GoDaddy customers to connect with Pro members. Very cool.
You can check out some of the free webinars we've done with GoDaddy Pro (including "How to Generate Leads & Win Clients) here.
19) Join Facebook Groups
Have a look for relevant Facebook groups to join such as networking groups for new businesses or a certain type of industry that you want to target. You can then reply to people’s questions, be as helpful as possible, and be seen as the “expert.”
And… our favourite for thinking outside the box... drum roll, please…
That’s right people - dating websites. Some of our members have said that they may not have had sparks with all of the people that they have gone on dates with, but have gained some new clients instead! I mean, why not!
At the end of the day, your personality will define what works for you. We noticed from our poll that what works for someone may not work for another. For example, you may not be an extrovert who loves to start conversations with just anyone and so other methods will work better for you such as SEO, blogging, referrals and superior customer service.
What has worked for you and what hasn’t? What have we left off our list? We would love to hear from you (especially if you have found a client in any weird and whacky ways!). Join the conversation below or on the Facebook Live link.