Are you struggling to pick your niche? Today’s guest, Nate Wright has great advice for you. As founder and creator of Theme of the Crop, Nate has narrowed down his market to serve restaurants with plugins and themes.
On today’s show, we talk about how to choose your niche, how Nate serves two very different groups, and why he’s switching to evergreen content creation. Check it out on today’s edition of the WP Elevation podcast!
[And remember to download Nate's free checklist at the end of the show notes!]
Watch the Video
Nate Wright is a developer at heart. In fact, for the last three years as the creator and founder of Theme of the Crop, he’s built a suite of plugins using hooks extensively and has always designed his themes to deliberately integrate with his plugins.
His next recommendation is to get a sense of who you'll be dealing with within that niche. Is it mainly business owners, small organizations with lots of red tape, or hobbyists? Once you know that, you can gauge a clear idea of what the relationship will be like with your clients. You can take it a step further and narrow the niche down even further once you know the groups within it.
Nate explains a struggle he’s experienced in his niche. He has discovered he has two very different audiences who want very different things: restaurant owners and website developers for restaurants. So he's settled on pitching to the niche on a broad level by targeting the owners and results-oriented people. From there he feeds in the details, which is what the developers are interested in. Because the developers are the ones looking for that kind of information, he knows they will dig a little deeper to get it, so he can put that content below-the-fold and the business owners/results-oriented people’s content above-the-fold.
Speaking of content, I asked him whether he segments his content with one focus on developers and one on restaurant owners? Nate admits he does neither well; he has figured out he isn't good at content marketing!
While he does run a blog about restaurant website tips (and he sends those tips to his mailing list along with giveaways), he struggles to come up with ideas and to create content consistently. It's simply not his strong suit so he's pivoting towards an evergreen content strategy. Right now he is putting together the ultimate guide to Facebook for restaurants. It’s a step-by-step guide to help restaurants utilize Facebook.
I also asked Nate where he goes to find his audience and he said to date he's focused on channels that exist within the WordPress space. He does so because to use his products you need at least a basic understanding of WordPress, themes, and plugins. He doesn't want to educate his customers on the basics!
You’ll want to hear his reasoning behind that move and so much more on today’s episode of the WP Elevation Podcast with Nate Wright!
(And remember to download Nate's checklist below on how to find your perfect niche)