Justin began his career selling learning management systems to Fortune 500 companies. Then he fell in love with WordPress. The natural progression from that was to build a learning management system for WordPress. Hence the birth of LearnDash. We use it here at WP Elevation and we love it. I met Justin at WordCamp Chicago in 2013 and I'm now thrilled to have him on the podcast.


Watch the Video

Show Notes

Some of the highlights of this episode include:
• Why competition is a good thing and forces you to make a better product
• We check out the various types of industries using LearnDash and WordPress
• How to tune out from work by engaging in other mind activities like chess and juggling

Elevation Round Answers
Here are the answers to the questions in our Elevation round. Watch the interview to get the full scoop.
1. How to say “No”
2. Reaching Out
3. Compete on value
4. I'm not an expert in this area
5. Gmail
6. Talk about their goals, the bigger picture – not the issue at and
7. Do right by your customers
8. Focus on what you're good at

Reach Out

You can reach out and thank Justin Ferriman on @learndashlms, on LearnDash.com or via his LinkedIn page https://www.linkedin.com/in/justinferriman.

Suggested Guest

Justin suggested I interview Garth Coyle from Event Espresso and Ross Johnson from Project Panorama, keep your eyes on your inbox.

Competition Hint

Hint: to enter the competition, leave a comment below and tell us if you've taken an e-course online, what was the one thing you liked about it or the one thing you didn't like about it.


I am co-founder of WP Elevation and Video User Manuals. The reason I get out of bed every day is because I love helping WordPress consultants build a successful business. I do this through webinars, coaching, speaking, consulting and heading up the awesome community at WP Elevation.