In this episode of the podcast, Jennifer Bourn teaches us everything she has learned over the last nine years of servicing small businesses and why constant communication and active project management has been the key to success. Bourn Creative raise their rates every six months and seem be getting busier and busier. Listen to the interview to learn how they do it.

Watch the Video


Win Prizes

I'm giving away a copy of the Post PromoterPro plug-in valued at $59. Just tell us the number one thing you have done to increase conversions on a website to enter the draw. Leave your answer in the comments section below.

Congratualtions Melanie! Jennifer has awarded you as the lucky prize winner because..."your tip is actionable for anyone with a website, and it doesn't require any additional investment...it's one of those things everyone knows, but almost no one actually does."

Show Notes

Some of the highlights of this episode include:

  • How Infusionsoft can automate your project management
  • Why getting out of the building is so important
  • Give clients free e-books and training materials as a way of differentiating yourself
  • Why the commercial theme market is still viable
  • What does firm, fair and friendly mean?

Elevation Round Answers

Here are Jennifer’s answers to the questions in our Elevation round. Watch the interview to get the full scoop.

  1. Networking
  2. Events
  3. Oranges vs apples
  4. Keep it simple
  5. Infusionsoft
  6. Active project management
  7. Ask
  8. Specialise

Reach Out

You can reach out and thank Jennifer on Twitter: @jenniferbourn  or her website: http://www.bourncreative.com/

Suggested Guest

Jennifer suggested I interview Ryan Sullivan with WP Site Care and Natalie MacLees from Purple Pen Productions. Natalie and Ryan, keep your eyes on your inbox.

Competition Hint

Hint: to enter the competition, leave a comment below and tell us the number one thing you have done to increase conversions on a website.

Tell us where to send your Prospectus