Number twenty-six: Tighten up
Good day, I'm Troy Dean from Video User Manuals and WP Elevation. This is the 101 Ways to Elevate Yourself and Demand Higher Fees, a practical guide for Wordpress consultants to start attracting better quality clients, work on better more interesting projects and get paid better fees. Now, let's go elevate.
Number 26, tighten up. What does that mean exactly? Well, I know this might sound obvious and it might sound a bit rudimentary, but I think it's critical that you reread your proposal just before you send it. We all get very excited about sending off proposals because we are convinced that at the other end of that pushing the send button is a client who's going to approve the proposal. Before you do that, there's a couple of things you need to do.
First of all, run your eyes over the proposal and preferably run it through a spelling and grammar checker. I know that sounds really obvious, but I have received proposals from other companies that I know have been copied and pasted because they have got my company name wrong. They think I work for another company. I had a proposal once from a company who thought I worked for UBA, the town car service. I don't work for UBA, I never have and I emailed the guy back and said, look I really like your proposal, but you might just want to revisit your copy and paste strategy because it's not working for you right now. So, make sure that your spelling and grammar and all the details are correct in your proposal.
Here's the kicker. Revisit your initial recording from your initial client meeting and the email summary that you sent that client. Then revisit your proposal. Put yourself in the seat of your client in their office, in their busy day. They might have other proposals coming in from other web consultants. Ask yourself, how is the proposal that you're about to send going to match and meet their expectations? What is it that they are expecting from you? Have you told them that they will receive an online proposal shortly? Have you reiterated the success factors to them? What is it that they are about to receive and how different is it from what they might be expecting?
The closer your proposal that you send, the closer you can get that to their expectations the more chance you'll have of it converting. So, revisit your proposal. Revisit the initial client meeting recording and the email summary that you sent them and just make sure that what you're about to send is going to meet and match their expectations. It'll go a long way to helping you convert.
In the next video, I'm going to talk about how to get your clients to buy into your processes. Until then, go elevate. Make sure you subscribe to the 101 Ways Podcast in the iTunes store. Just search for 101 Ways to Elevate or visit us at wp101ways.com and download the free 101 Ways ebook.