Thinking about raising your rates? Nervous about going it alone as your own boss? Any worries about those issues will be assuaged by this week’s guest, Jason Resnick! Listen along as he dives into his experiences raising rates, keeping an inflow of work, and making the transition to owning his own business.

Show Notes

Jason Resnick, the owner/creator of rezzz.com, is a self-made WordPress developer and consultant based out of Queens, New York. He has gained over 20 years of experience with website creation and consulting. He is also an avid sports lover, having played baseball as a kid and still plays on multiple softball teams.

Even as a student in college, Jason could see the value behind web-based business. He would often skip Economics class to go to the campus library to learn about HTML markup. This was in the late 90s, back when GIFs and horizontal bars with cats on them were parading all over the web..

In 2000 Jason decided to start his own web development and consulting firm, rezzz.com. He continued working for another company at the same time. Balancing both freelance work and a 9-5 job added up to 20-hour days,so something had to give. That is when he cut the strings completely and went on his own full-time.

In 2007 he discovered WordPress. He saw it as a useful tool for the not-so-tech-savvy to implement their web site needs and for those who are accustomed to Microsoft Word’s formatting.

Jason says the number one item of  importance he’s learned along the way is to establish long-term relationships with clients so you can understand what they are looking for on the development end of their business. This way a symbiotic partnership is formed and both parties are focused on achieving the same outcome.

Join us as we listen and thank Jason for joining the WP Elevate team today. Jason lights up this podcast with many more hints and tips for your web development business, so stay tuned for all of it and then go elevate!

Elevation Round

Q: What’s the #1 thing any freelancer needs to know?
A: They need to know their value so they can say no to a project.

Q: What’s the best thing you’ve done to find new customers?
A: Genuinely care about their business for the long term.

Q: How do you stop competing on price?
A: Know your value and the rest falls into place. If you provide a good service and do good work your clients will not look at the competition.

Q: Any tips for writing better proposals?
A: Include what you won’t do in the proposal.

Q: What’s your favorite CRM tool?
A: Nothing established at the moment, but Contactually is a possibility for the future

Q: What’s the best way to keep a project and a client on track?
A: Communication.

Q: Any ideas for getting referrals from existing customers?
A: Being a stand-out human and working as a listener more than a talker.

Q: What’s the #1 thing you can do to differentiate yourself?
A: Be a human. Establish long-term relationships with your clients.

Reach Out

You can reach out and thank Jason Resnick on Twitter @rezzz or at his website, rezzz.com.

Suggested Guest

Jason Resnick suggested I interview Brian Castle and the host himself. Brian Castle keep your eyes on your inbox!

Competition Hint

Hint: to enter the competition, leave a comment below and let Jason know: what is the #1 frustration you have experienced when dealing with developers?

Links

I am co-founder of WP Elevation and Video User Manuals. The reason I get out of bed every day is because I love helping WordPress consultants build a successful business. I do this through webinars, coaching, speaking, consulting and heading up the awesome community at WP Elevation.

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